As of the 14th of january the most important event of the year for car salesmen is back in Brussels.

After almost two years’ absence, the Brussels Motor Show is ready to attend more than 500000 visitors in 2 weeks.

In fact this year it is the 100th anniversary of “Autosalon” Brussels.


Only 43 days left to get your merchandising in line with this event.

And I’m already very delighted that we see as a trend items which are more durable.

Of course the sweets, personalised waterbottles, lanyards, keychains and car refreshers are the classical merchandising for this event.


But how to stand out?

More bespoke gadgets are making their entry thanks to the systainable possibilities  like an ice scraper from recycled materials.  This ice scraper has an extra large decoration area.

The strong handle will make sure enough pressure can be added to remove all the ice from the windshield. Made in UK from recycled HPS plastics.


a second trend is the charging disc.

A different kind of parking disc to inform your colleague electrical car drivers how long you will take the loading spot.

Believe me all electrical car drivers know what I’m talking about.


Alcohol testers on a flyercard

In january the police is still having lots of alcohol control sessions.  Therefore this alcoholtester which gives you a result within 2 minutes is a usefull gadget.


Waterbottle with logo

Of course, instead of drinking alcohol and offering an alcohol tester a waterbottle or re-usable waterbottle is a better idea.

Since mid 2022 there is a new 360 degrees printing techniques which makes it possible to print a full car design on your bottle.

As you can see great ideas ahead for the upcoming events.


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